How To: Make Your Customers Spend More & Cost Less

B2B sales eBook

A promotion's purpose is to create customer desire that leads to an increase in sales. To incentivize this behavior, companies usually use tactics that dramatically lower profit margin in hopes to more significantly increase revenue.

This eBook looks into how businesses can rearrange the structure of a promotion to get the best of both worlds:

  • Increase Profit Margin
  • Increase Revenue

This eBook also dive into:

  • Typical B2B promotion tactics
  • How to streamline sales processes
  • Building customer desire

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